Privacy Policy

Last updated: March 4, 2026

Big Juice Games ("we", "our", "us") develops and publishes mobile games. This Privacy Policy explains how we collect, use, and protect your data when you play our games or visit our website. We comply with applicable data protection laws including the EU GDPR, Brazil's LGPD, and California's CCPA.

Scope

This policy applies to all mobile games developed and published by Big Juice Games. By downloading or playing our games, you agree to the collection and use of your information as described here. If you do not agree, please uninstall our games.

Data We Collect

Device Information: Device model, operating system, language, country, IP address, and advertising identifiers (Google AdID or Apple IDFA). This helps us ensure the game works correctly on your device.

In-Game Usage Data: Gameplay actions and progress (levels completed, scores, features used), session data, and crash reports. This data is used to balance the game, fix bugs, and improve the experience.

User Communications: If you contact us for support, we collect your name, email address, and message content to assist you.

We do not directly collect sensitive personal details (real name, address, phone number, financial information) through our games unless you voluntarily provide them.

Third-Party Services

Our games integrate third-party SDKs for advertising and analytics. These partners may collect additional data under their own privacy policies.

Advertising Partners:

These partners may collect device identifiers, IP address, general location, and engagement data to personalize ads and prevent fraud.

Analytics Providers:

These tools collect aggregated statistics to help us understand game performance and player behavior. We encourage you to review their privacy policies.

How We Use Your Data

• Operate and improve the game: Ensure functionality, save progress, diagnose crashes
• Analytics: Understand how players use our games to guide design decisions
• Advertising: Show ads (personalized with your consent, or non-personalized) to keep our games free
• Customer support: Respond to your questions and issues
• Safety: Detect fraud, hacking, or cheating to maintain fair play

Legal Basis for Processing

• Consent: In the EU (GDPR) and Brazil (LGPD), we ask for your consent before collecting data for personalized advertising and analytics. You can withdraw consent at any time via in-game settings or by contacting us. If you withdraw consent for personalized ads, we will show non-personalized ads instead.
• Legitimate Interest: Basic device info and crash logs are collected to maintain game security and functionality, with minimal privacy impact.
• Performance of Contract: Processing game progress and preferences is necessary to deliver the game experience.
• Legal Obligation: We may process data if required by law (e.g., court orders).

Ad Tracking & Consent

On iOS, we request permission via Apple's App Tracking Transparency framework before using your advertising identifier. On Android, you can opt out of personalized ads through your device settings.

If you decline personalized ads, we will still serve non-personalized ads (using contextual information only, not your personal data). This allows us to keep the game free while respecting your choice.

Data Sharing

We do not sell your personal information.

We share data only in these situations:

• Service providers: With our advertising and analytics partners listed above, strictly to operate ads and analyze performance. They are contractually bound to use your data only for our specified purposes.
• Legal requirements: If required by law, court order, or governmental authority.
• Safety: To investigate fraud, enforce our Terms of Service, or protect our players and rights.
• Business transfers: If Big Juice Games is involved in a merger or acquisition, user data may transfer to the successor entity under the same privacy commitments.

Children's Privacy

Our games are not directed at children under 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us and we will delete it promptly.

Data Retention

We retain personal data only as long as necessary to provide our services and fulfill the purposes described in this policy. Analytics data is aggregated and anonymized. When data is no longer needed, we securely delete or anonymize it.

Data Security

We protect your data using commercially reasonable measures to prevent unauthorized access, disclosure, or loss. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute data security.

International Data Transfers

Your data may be processed in countries other than your own (including Brazil and the United States). We ensure appropriate safeguards are in place for any international transfers in compliance with applicable laws.

Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Opt out of personalized advertising
• Withdraw consent at any time
• Object to processing based on legitimate interest
• Request data portability
• Lodge a complaint with your local data protection authority

To exercise any of these rights, contact us at the email below. We will respond within 30 days.

California residents (CCPA): You have the right to know what data we collect, request its deletion, and opt out of any "sale" of personal information. We do not sell personal data. You will not be discriminated against for exercising your rights.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated date. Continued use of our games after changes constitutes acceptance of the revised policy.

Contact

Questions about this policy or your data? Email us at contact@bigjuicegames.com.

Big Juice Games — São Paulo, Brazil